ETHICS, REGULATIONS & CUSTOMER EXPERIENCE IN THE PHARMA INDUSTRY: WHY IT MATTERS

ETHICS, REGULATIONS & CUSTOMER EXPERIENCE IN THE PHARMA INDUSTRY: WHY IT MATTERS

The rapid evolution of digital has enhanced several industries, improving communication and fostering innovation across the board⁠—and the pharma industry is no exception.

But, enhanced marketing communications and streamlined internal processes aside, brands and organizations cannot exist without adhering to regulations and focusing on delivering an exceptional customer experience (CX). In the pharma industry, especially, one entity cannot exist without the other.

To thrive and indeed survive in the pharma industry, brands must place ethics at the heart of every activity, promotional or otherwise. There’s simply no room for complacency.

Here we explore the vital importance of transparency in the pharma industry and its tangible link to CX, industrial ethics, and regulation.

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