25 Mar Pharma Marketing: How to Successfully Market in the Pharma Industry
Pharma marketing refers to the marketing of drugs and medical devices by private and public organizations to doctors, clinicians and consumers.
With the average American spending $1,000 on drugs a year, marketing is a top priority for the major players in the pharmaceutical industry. With so much spending involved, most companies understand the great role and importance of marketing in pharma.
But what makes pharma marketing so important?
Well, marketing is now the key driving force behind shareholder value. More specifically, marketing enables pharma companies to identify, anticipate and provide solutions for customer requirements.
At the same time, marketing is not always seen as a priority for pharma CEOs which is why professional marketers are often required to take responsibility for pharma branding and for the ROI on investment.